Everyone who talks to you picks you.
But your name broadly remains in stealth
The Opportunity is awareness
SonarX's retention already proves the product works. Once a customer signs on, they stay, and the Flipside acquisition just doubled the enterprise base without a single new sales conversation. The one thing left to fix is whether the right people even know SonarX exists before they start evaluating vendors. We can change that.
Not a giant program built to chase vanity metrics. Just enough PR, narrative, and LinkedIn, working together. Enough to get you in the room, and keep you there.
More awareness means more inbound. More consideration on RFPs. And more chances to get your sales team in the room from the jump.
WHY SCRIB3
Working with brands shaping the future
DIRECT ANSWERS
“Why this channel mix? (LinkedIn, not X)”
Your company will live and die by its institutional partners. Not only do the decision makers for those partners generally live on LinkedIn, but as our program matures and we know who tops your priority list, we can actually target those people with boosted posts and ads over time.
But first we need a credible foundation to work from, the interviews and earned media that make LinkedIn worth showing up on.
“How long before we see results? What does success look like?”
This program is optimized to balance as many “quick wins” as possible while setting you up to grow, mature, and expand over time.
Just enough PR and media means real opportunities from day one, and we'll press immediately on your own thought leadership with the narrative engine build so the right pieces get seen.
We should see a genuine shift in your metrics and inbound within the first three months, and show even larger impacts over a longer time horizon.
“How will this impact our business?”
It's simple. Your funnel converts well, but not enough people enter it. Brand awareness and mindshare in the space are both low.
We could fix that a lot of ways over time, paid ads, conference slots, brand activations, but we wanted the most targeted program to prove this out first.
Right now that means getting in front of the people who matter most: decision makers at potential institutional partners. When they search, read the news, or check LinkedIn, they should see you, and feel silly if they don't include you in the evaluation.
PROGRAM RECOMMENDATION
The Program
Workstream 1
PR / Earned Media (Lite)
What this covers
- Podcast and broadcast placements
- Earned media placements in trade press
- Light thought-leadership chasing between placements
Workstream 2
Narrative Production
What this covers
- One recorded interview per month with Patrick and/or Sergio
- Structured and run by SCRIB3, start to finish
- Feeds the PR program as proof of preparedness
- Doubles as awareness material for prospective partners
Workstream 3
Light LinkedIn Creation
What this covers
- Cutting, editing, and copywriting sourced from the other two workstreams
- Distributed across both founder accounts and the main SonarX handle
- Guidance on which posts originate on LinkedIn versus amplify from elsewhere
Optional add-on
- Paid amplification available on request, priced as a % of spend, kept outside the core retainer
Core program
$30K/month
PR / Earned Media, Narrative Production, and Light LinkedIn Creation, run together from kickoff.
Bolt-on — $10K one-time
AEO / SEO Audit
How SonarX shows up in search and in AI model answers versus Dune, Allium, and other incumbents. Scoped and priced separately, so it can be said yes to independently, before or alongside the core program.
CASE STUDIES
Real work. Real results
Maple Finance
Repositioning a DeFi lender as the Onchain Asset Manager.
+8x TVL year over year →
Franklin Templeton
Getting a 75-year-old brand to trade like a tech multiple.
380M+ total reach →
Canton Network
Making the case for institutional blockchain, on the record.
$355M raise, now profitable →
SOL Strategies
Building an always-on video series from the ground up.
3x impressions in month one →